I create educational, longform content that stays true to your voice.

I started as a product marketer at Google and YouTube, where I helped launch and brand new B2C and B2B products. Today, I help product marketers, content marketers, and executives tell their stories and teach hard-earned lessons to peers and customers.

My client work has been published in FastCoDesign, TechCrunch, VentureBeat, TNW, and more. I gravitate toward companies that value good design, and I often write about design leadership, psychology, marketing strategy, data, and entrepreneurship. 

Originally I'm from Silicon Valley (with roots in Switzerland and Israel), now based in San Francisco.