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writer & editor for tech marketers

Welcome

Thanks for booking an article package!

We’re excited to get started. Here’s what to expect.

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Remind me: What’s the purpose of a content kickoff?

Many professionals genuinely want to produce content, but their great ideas never see the light of day. The secret is that published writers, whether they’re CEOs, bloggers, authors, or journalists, often rely on a village of people to round out their skills and provide a creative process.

My team and I will share our process for high-quality content and produce an article for you. We’ll also give you tools to establish a long-lasting content program.

By the end of the project you’ll have:

  • One longform article

  • A creative brief - To guide future content

  • A topic backlog - Your future article ideas, organized and vetted 

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Your role

You have ways activities to make this project a success:

  1. Fill out your Brand + Content Survey and get sign-off from your team.
  2. Provide ideas for content topics in the Article Topic Backlog, and core source material for your articles.
  3. Approve article outlines and drafts within roughly three business days to keep article production on schedule.

The Brand + Content Survey includes an article ideation guide to help you think through each article and find sources that fit, and an Article Topic Backlog to organize your content ideas. 

EXAMPLES OF GOOD ARTICLE SOURCES:

  • An audio recording of an interview (a colleague, expert, yourself, etc.)
  • Links to TED talks or conference recordings
  • Links to articles or research studies on the same topic
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What We’ll Do

 

3 project phases

PRE-CALL
CALL
PRODUCTION

 
 

PRE-CALL

You’ll fill out the Brand + Kickoff Survey before our kickoff call. Please start early so you can get internal sign-off on your answers, if needed, and send us your completed document a couple days before our call.

Let us know if you have any trouble finishing the survey. Many folks like to work through it on their own and write their answers, but for others, writing is a blocker. If that’s the case for you, we can help you over the phone or via an audio recording.

  • In Section 1, you’ll share business information and content needs/priorities.

  • In Section 2, you’ll decide what should go into your first article.

  • In Section 3, you can brainstorm future article ideas and get a template to organize them.

CALL

During the kickoff call, we’ll review your survey answers over the phone.

  • Section 1: We’ll confirm that we understand your brand and business priorities.

  • Section 2: We’ll ensure we have all the materials we need for your first article.

  • Section 3: We’ll briefly review any content ideas you have for the future.

PRODUCTION

Finally, we’ll summarize your content needs and priorities in a creative brief.

Then we write for you!

Here’s the article production sequence:

 

Article production process


1. Finalize article topic

2. Collect all source material (interviews and links)

3. Outline and outline approval [Your opportunity to change structure and content]

4. Writing:

       4a. Create rough draft

      4b. Editors provide line and copy editing

      4c. Incorporate edits and finalize

5. Draft delivered

6. Edit (round 1) [You give feedback on language/style]

7. Edit (round 2) [You give feedback on language/style]

8. Deliver final
 

This process organizes strategic thinking and production work so there’s less back-and-forth work.

You’ll receive a quality longform article that’s ready to design and publish, a refined creative brief, and feedback on your future article topics.

Article Production Process

 

3 project phases

PRE-CALL
CALL
PRODUCTION

 
 

PRE-CALL

This process organizes strategic thinking and production work so there’s less back-and-forth work.

 

Article production process


1. Finalize article topic

2. Collect all source material (interviews and links)

3. Outline and outline approval [Your opportunity to change structure and content]

4. Writing:

       4a. Create rough draft

      4b. Editors provide line and copy editing

      4c. Incorporate edits and finalize

5. Draft delivered

6. Edit (round 1) [You give feedback on language/style]

7. Edit (round 2) [You give feedback on language/style]

8. Deliver final
 

This process organizes strategic thinking and production work so there’s less back-and-forth work.

You’ll receive a quality longform article that’s ready to design and publish, a refined creative brief, and feedback on your future article topics.

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If you have any questions, we’re here to help. We’re looking forward to getting started!

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